Joy starts with the little moments.
JOYIN GROUP is a team comprised of the JOVA, lalalark, SLOOSH and JOYIN brands driven by a shared purpose to bring more joy to homes around the world
Kids Play & Home Essentials
JOVA is reimagining the world of play by building a new generation of toy brands designed for modern families and the way kids play today. As the master brand behind a growing portfolio of play experiences, JOVA focuses on creating joyful, high-quality products that inspire creativity, imagination, and everyday play across multiple categories—from outdoor play and crafts to role-play and innovative toys.
Learn MoreBaby Essentials
Lalalark designs practical, parent-friendly baby essentials that support children through their earliest milestones. From potty training solutions to everyday toddler products, Lalalark focuses on safe materials, thoughtful design, and easy-to-use functionality—helping parents simplify daily routines while supporting children’s independence and development.
Learn More
Summer
SLOOSH brings paradise to everyday life with stylish, high-quality inflatable products designed for pools, lakes, beaches, and backyard escapes. Focused on combining design, comfort, and durability, SLOOSH creates products that make it easy to relax, explore, and enjoy the water in style. From tanning pools and pool floats to paddle boards and outdoor water fun, every SLOOSH product is built to turn simple moments into memorable summer experiences.
Learn MoreCelebration
Lalalark designs practical, parent-friendly baby essentials that support children through their earliest milestones. From potty training solutions to everyday toddler products, Lalalark focuses on safe materials, thoughtful design, and easy-to-use functionality—helping parents simplify daily routines while supporting children’s independence and development.
Learn More
Join a team and spread the joy.
Discover how you can make an impact and see the opportunities.
Learn about work at JOYIN